South Korea is a single of the most attractive vacationer locations in the entire world, drawing readers and holidaymakers from all-around the world to practical experience spectacular sights of the Seoraksan Countrywide Park, the Seoul tower, or just to get pleasure from a peaceful, non secular stroll in the historic mountain prime temples at the heart of the funds metropolis. But in the final ten years, South Korea has expanded its tourism model to draw in individuals searching for leading-of-the-line health-related care, and the region is perfectly on its way to getting a major desired destination for to start with-level health care.

South Korea has, more than the several years, crafted a strong popularity in technological breakthroughs to come to be one particular of the world’s most technologically developed and digitally linked international locations. This has also boosted the country’s strong clinical technology industry to turn into 1 of the key exporters of clinical machines, together with surgical implants and imaging devices. As the country’s tourism market commenced to extend in the final 10 years, Korean authorities began to leverage the country’s sought-just after vacationer experience to appeal to intercontinental people to its highly-formulated healthcare market.

The most in-demand locations of medication in Korea contain plastic surgery, heart surgery, and backbone surgical procedure, with the state boasting one particular of the world’s optimum number of plastic surgeons for each capita, lots of of whom have acquired experienced coaching in other highly developed nations around the world. Many thanks to the growing visibility of the country’s tourism brand and skills in cosmetic surgery driven by the enormous achievements of Korea’s pop tunes and Tv set demonstrates, plastic surgery has turn out to be a massive driver of health-related journey to Korea, attracting almost fifty percent of the 497,464 international visitors who visited the country in 2019

The Korean government’s drive to advertise its clinical travel to a broader client foundation has led it to leverage modern procedures to develop its niche to other parts of health-related knowledge and set up itself as a foremost healthcare tourism brand name. A critical issue in this journey for the nation arrived in 2020 when the pandemic hit the globe.

Korea shown a strong capability to immediately flatten the curve inside of weeks when the relaxation of the earth was nonetheless grappling with curbing its unfold. The nation leveraged remarkably successful coverage and institutional responses to offer with the outbreak In considerably less than 6 months, utilizing productive tests, data sharing, make contact with tracing, and quarantine measures supported by tech-pushed analytics, the region was able to include the virus in the very first wave with no shutting down the financial system fully. Subsequent waves had been tackled with the very same tactics, lowering the timeline of restrictions and finding the financial state again on keep track of in time. 

South Korea’s strategy to tackling the pandemic swiftly turned a model for the rest of the earth and established the phase for a far more immediate economic restoration for the state. As a result, this strategic and decisive COVID-19 reaction produced the state one particular of the safest travel locations, a element that has become a very important determiner in picking out medical tourism destinations.

As component of its longer-time period program to revive the financial state, South Korea developed the Korean New Deal, which would foster partnerships and investments throughout all sides of the financial state, including its healthcare travel market. As portion of the job, the Korea Tourism Business, partnered with the Health-related Tourism Association, the world’s top health-related journey skilled, to expand healthcare offerings to a broader global affected person base. The partnership is aimed at making critical international collaborations in healthcare, securing investments in its health care sector and technological innovation industry, and advertising and marketing the country’s design COVID-19 containment, preventive, and pandemic preparedness tactics.

These elements will no doubt travel the professional medical tourism field in the future as the latest surveys have uncovered that the protection and public wellbeing profiles of tourism locations now manual well being consumers’ conclusions in choosing an global well being provider.

Even further, the new partnership with the MTA will leverage Korea’s matchless affordability of care to improve inbound vacation of people from international locations with high-priced medical companies. The deal would safe immediate contracting and other modern healthcare programs concerning big employers in quite a few formulated countries, which include the U.S. and the British isles, and centers of excellence in Korea that provide leading-notch healthcare at a portion of the expense in their international locations. 

For comparison, international individuals can get an orthopedic surgical treatment carried out in South Korea for significantly less than 50 percent the charge in the U.S. For case in point, a spinal fusion medical procedures, which is finished for $100,000 in United States hospitals, can be done for $23,000 in South Korean Facilities of Excellence

Speaking about the partnership, Jonathan Edelheit, Chairman and Co-founder of Medical Tourism Association. “For the duration of the COVID-19 pandemic, the will need for everyday living-improving upon and crucial treatment remains the same, if not far more heightened by chronic disorders and fiscal problems heart methods, transplants, and cancer does not go absent. This is the untold tale around the previous 6 months. Several individuals never have alternatives and need to have to access health care in other places. South Korea presents this along with the crucial things of safety and rely on people have to have in picking out a place for healthcare treatment,” says Edelheit, who has also been shocked by the continual receipt of individual inquiries as a result of www.MedicalTourism.com from all those searching at intercontinental journey even at the outset of the pandemic.

In addition to partnering with the MTA, the KTO has also collaborated with the UAE to showcase its state-of-the-art health-related choices for intercontinental people. Just lately, the Dubai Business office of the KTO hosted professional medical tourism crucial players in UAE, which include SATA Travels, AITayer Travel, and Omeir Travel to showcase the country’s top rated-grade health facilities, sophisticated treatment plans, wellness resorts, and chopping-edge technological innovation. The business has also released a four-in-one journey expo that will aspect the country’s flourishing tourism sectors, together with its health-related travel small business, to stakeholders from all-around the globe.

With these strategic collaborations and partnerships, South Korea is, no question, consolidating its endeavours to revamp and rebrand its healthcare program to attain a wider worldwide affected individual base and come to be a world-wide chief in health-related journey. Provided its present situation as the 14th major health care tourism place by the Medical Tourism Index and its design reaction in combating COVID-19, Korea has what it will take to direct the pack of world clinical vacation leaders in the around long term.