“STPB has taken an open up and novel technique to exploring the integration of lifestyle and tourism as a component of its ongoing attempts to endorse Sanya as a journey spot,” said STPB executive deputy director Wu Xiaolin all through her speech at the ceremony. “With an open thoughts, we welcome any and all proposals for new solutions and strategies dependent on a joint internet marketing model. We will proceed to expand the manufacturer by increasing on the explanations that a traveler could possibly choose Sanya as a vacation spot, no matter if it be the worth proposition or the way of living solutions that the metropolis delivers, or simply the a lot of ways that getaway makers can have enjoyable there. We actively find to deliver on board significant-excellent projects, produce new tourism models based mostly on the most demanding of expectations whilst continuing to amplify the message that has successfully branded Sanya in each domestic and intercontinental markets as a journey place of decision. The intention is to make contributions to the progress of Sanya as a globe-course tourism locale together with the institution of the Hainan Free Trade Port.”
STPB launched the promotion marketing campaign themed Wonderland Sanya in December 2020 soon after completing an analysis of traveler choices and segmenting resource markets dependent on an in-depth examine of the nearby tourism industry. Focusing on key buyer teams in the 18 to 35 age bracket in tandem with themes that are far more pertinent to younger consumers, the campaign has captivated an expanding range of domestic tourists who had offered up their global travel strategies due to the Covid-19 pandemic. The creator of the campaign leveraged the city’s tourism sources in a move to draw in the qualified more youthful demographic, which, in flip, helped to strengthen the improvement of the industry.
As for advertising and marketing communications, STPB has rolled out a new joint advertising and marketing design by integrating products and media means in tandem with market requirements. With an elevated emphasis on the selection of tourism-related facts and updates to the subsidy policy, along with the city’s branding attempts and public-non-public joint marketing, the Board is proving effective in facilitating the fast recovery and return to regular progress of the tourism marketplace.
Likely ahead, STPB designs to increase recognition around the globe of Sanya as a warm-local climate, seaside travel destination by incorporating the subsequent to-dos to its roadmap:
- Continually exploration and put into action advertising and marketing types that are in line with the existing improvement trends of the nearby sector
- Incorporate the web hosting of modern offline internet marketing strategies with the construction of an on the web system that re-enforces the messaging that highlights the uniqueness of Sanya as a travel destination
- Develop diverse marketing themes for every goal market, including, between other individuals, as a place for location weddings, overall health and wellness tourism, as very well as a holiday vacation vacation spot with something to present each individual member of the multi-generational household.
Resource Sanya Tourism Advertising Board