July 20, 2024


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Spot DC and Functions DC Problem RFP for Recovery Advertising and marketing Campaign

Spot DC and Functions DC Problem RFP for Recovery Advertising and marketing Campaign

WASHINGTON, Feb. 5, 2021 /PRNewswire/ — Vacation spot DC (DDC), the formal spot advertising organization for Washington, DC, and Situations DC, the District’s formal conference and sports activities authority, have issued an RFP for innovative services to make a multi-channel advertising and marketing restoration campaign aimed at driving visitation to Washington, DC and resuscitating the city’s strained hospitality market in the midst and wake of COVID-19.

Top rated agencies from the District and all-around the state are invited to submit their proposal for innovative that drives awareness of Washington, DC’s exclusive offerings as a leisure destination, in the end expanding vacation. The RFP is for imaginative expert services only, and the picked, on applying a strong internet marketing marketing campaign.

“We are thrilled to collaborate with our partners at Vacation spot DC to identify major advert agencies throughout the region who want to continue to assure that Washington, DC continues to be a leading domestic and worldwide travel vacation spot for many years to arrive. We are hunting for ground breaking and new inventive suggestions to market our town and know that the market is poised to show what we can do jointly,” explained Max Brown, chairman, Functions DC Board of Administrators.

Washington, DC loved 10 many years of file tourism development ahead of the pandemic started off. In 2019, DC welcomed a record 24.6 million readers, who invested $8.2 billion, produced $896 million in District tax earnings and ended up liable for 78,266 positions in DC.

The pandemic reversed this trajectory as it did for cities all over the world. Tourism Economics believed that visitation would drop by 57% in 2020. From mid-March to December previous 12 months, customer shelling out was down 71%, or $4.9 billion, and DC misplaced $375 million in tax profits. According to STR, resort income for that very same time period was down 87%, or $1.6 billion.

“The pandemic has forced us to working experience what transpires when tourism falls precipitously. DC’s hospitality companies are suffering, residents are unemployed and city tax profits from visitor shelling out has dropped,” mentioned Elliott L. Ferguson, II, president and CEO, DDC. “When the pandemic subsides, and much more persons are touring, there’s likely to be a great deal of competitiveness to win people again. We are grateful for our companions at Activities DC who acknowledge that a powerful restoration marketing campaign is essential to make certain DC captures our truthful share of guests.”

“We are focused on distinguishing our nation’s money as a premier international vacation desired destination. This is a pivotal time for our marketplace, and the pent-up need for vacation suggests probable friends will confront much more decisions than ever for exactly where to pay a visit to. We, and Desired destination DC, are on the lookout forward to identifying an agency husband or wife with world views and sharing our imaginative and collaborative eyesight for positioning our wonderful city as a primary desired destination,” claimed Greg O’Dell, president and CEO, Situations DC.

Research will inform the recovery campaign as data demonstrates wish to travel, safety and finances all participate in a part in purchaser conclusions. According to a nationwide examine by journey exploration business Spot Analysts, 57 % of common tourists are now open to acquiring vacation data, nevertheless almost half of those people surveyed mentioned they would wait to journey “right until vaccines are widely available.”

Agencies will tap into what sets DC apart for customers, such as extensive outdoor room, 100 no cost things to do, varied neighborhoods, new accommodations, outstanding arts and society, Michelin-rated eating scene, residing record and exceptional ability to host peaceful Initial Amendment demonstrations. This year, DC appears forward to celebrating the 175th anniversary of the Smithsonian Establishment, 100th anniversary of the Phillips Assortment and 50th anniversary of the John F. Kennedy Centre for the Carrying out Arts. In early 2021, Desired destination DC relaunched its impressive purchaser web-site, washington.org, in progress of the recovery campaign rollout.

About Desired destination DC
Location DC, the formal destination advertising and marketing group for the nation’s funds, is a personal, non-income membership firm of 1,000 companies dedicated to internet marketing the spot as a premier international conference, tourism and distinctive events location with a particular emphasis on the arts, cultural and historic communities. By establishing and executing centralized and cohesive gross sales and advertising strategies, Location DC generates economic enhancement for the city by tourism and meetings.

About Situations DC
Activities DC generates economic and local community gains for the people and enterprises of the District of Columbia by producing a premier occasion working experience in the nation’s funds, and by the advertising of Washington, DC as a environment-class destination. As the formal conference and sporting activities authority for the District of Columbia, Activities DC owns and manages some of the most visited venues across the nation’s money like the Walter E. Washington Convention Center, Nationals Park, Leisure and Sports Space and DC Armory.

Chinyere Hubbard
Vice President, Communications and Promoting, Situations DC
202-249-3217 [email protected] 

Danielle Davis
Director of Communications, Destination DC
202-789-7046 [email protected]

Supply Activities DC

Spot DC and Functions DC Problem RFP for Recovery Advertising and marketing Campaign

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