2nd December, 2020 by Owen Bellwood
Pernod Ricard-owned Jameson has been awarded the title of World’s Major Distillery Tour for the 3rd year running in recognition of its Bow Avenue practical experience.
Jameson Bow St has been topped World’s Foremost Distillery Tour for a third 12 months
The award was introduced through the Environment Vacation Awards (WTA), which took spot almost thanks to the Covid-19 pandemic.
The 27th annual award ceremony marked the final of the WTA Grand Tour 2020, an once-a-year research for the best journey and tourism organisations in the environment. Through the ceremony, Jameson competed towards finalists such as The Macallan, Hennessy, Jack Daniel’s and Jose Cuervo to occur out on top.
Greg Hughes, managing director, Jameson brand homes at Irish Distillers, said: “We are extremely honoured to be awarded this very unique accolade, which is voted for by journey and tourism industry experts, and buyers globally. To acquire 3 a long time in a row is extraordinary and, offered the effect of the Covid-19 pandemic, and the disruption that the vacation and tourism industries have confronted globally, this acknowledgement is specially unique this calendar year.
“The award honours and recognises our motivation to excellence at the non secular home of Jameson and is an acknowledgement of the amazing do the job of our workforce at Bow St, who provide every single visitor with an unforgettable and exceptional experience – in individual, and now, virtually.
“I would like to just take this chance to thank them for their continued passion, determination, really hard perform and creative imagination, specially as we navigate these more tough occasions collectively, as a group.”
This month, Jameson will start off providing a range of interactive and immersive digital experiences for whiskey followers to participate in from the comfort of their households. Sessions will incorporate cocktail-making courses and whiskey tastings.